Their Request

The Big East Media Day at Madison Square Garden is the annual tip-off event for the college basketball season. Media Day is a pivotal moment for the Big East Conference, as it brings together Athletes, Coaches, Media Professionals & Producers to help Boost Fan Engagement across multiple platforms and build anticipation for the upcoming season!  This year, The Big East Conference were seeking something Brand New and “Attention-Grabbing” for the Athletes and Attendees to engage in to elevate the Media Day experience… and to allow for truly captivating social media content to be created on-site and Instantly Shared!

Our Solution

Timing was perfect on this one, as NYC Photo Party was ready to debut our groundbreaking and revolutionary Cinematic Camera Robot, "iCamBot,"!  And what better event and setting then the Big East Media Day courtside at Madison Square Garden!  Our iCamBot (Red Carpet GLAM-BOT) embodies the pinnacle of technological innovation, seamlessly merging cutting-edge robotics with cinematography prowess. Tasked with capturing the Media Day attendees game day poses, the iCamBot couldn’t have made more of a slam dunk debut. With its sleek design and unparalleled precision, iCamBot’s video outputs were simply STUNNING and a true highlight of the Event!

The Results

  • 2,100+ Videos Captured
  • 5,00+ Social Shares
  • 500,000+ Social Impressions
  • Provided a Truly Unique Experience
  • Enhanced Exposure for the Big East Conference
  • Produced Positive Emotions for Guests!