Their Request

When Nike asked us to help with Kyrie Irving’s new sneaker release in NYC (in collaboration with the legendary streetwear store Concepts), we knew it needed to be BIG! Nike and their Experiential Marketing Team were interested in creating a week-long immersive and memorable photo activation that replicated the electrifying atmosphere of an NBA “tunnel walk”. They envisioned a custom Kyrie 7 Branded “tunnel-like” enclosure that captured the essence of Kyrie's dynamic style and personality while providing attendees with an interactive and engaging photo experience. 

Our Solution

With the help of a local “set building” crew who fabricated a scaled down “tunnel-walk” inside the Concepts store near Union Square… Our talented team of Photographers and Producers rigged & mounted Pro-Grade Camera & Lighting Gear inside the tunnel to capture a perfectly angled shot that resembled the iconic look of NBA tunnel-walk photographs!  As guests stepped into the tunnel branded with Kyrie's signature motifs and logos, their anticipation would build, mirroring the excitement of a game day entrance!  Our professional photographers then captured their gameday pose as they walked the tunnel.  Guest were then able to INSTANTLY Email or Text themselves their digital photo from our Custom Branded Sharing Kiosk.  Whether you're a devoted fan or a sneaker enthusiast, this photo activation provided an exclusive opportunity to step into Kyrie's world!

The Results

  • 2,500+ Photos & Videos Captured
  • 6,200+ Photos & Videos Captured
  • 1+ Million Social Impressions
  • Enhanced Brand Loyalty
  • Thousands of Smiles Created!
  • Grateful Client & Customers