Their Request

The Experiential Marketing Team at the Saks Fifth Avenue's Flagship store in NYC reached out to us with a unique request for the 2020 Holiday Season! Due to the current Covid-19 pandemic restricting travel for many New Yorkers, Saks wanted to offer their loyal customers a way to share Holiday Love by being able to record a Holiday Greeting Video, as well as take a Festive Holiday Photo to instantly share with their loved ones who they could not visit in person this year. Their request also included a fully branded booth and custom 3 Dimensional green screen photo backdrop with a built-in overhead Boom Mic! 

Our Solution

The Team at NYC Photo Party jumped right into action and presented Saks with a great solution for this in-store Activation! With our Hardware & Software Applications, we were able to combine a Video Booth Experience that recorded Audio + Photo Booth all-in-one! Our fabrication team rose to the occasion and delivered a Sleek Branded Booth and Custom Built Tri-Fold Green Screen Backdrop, complete with LED Lighting and Professionally rigged overhead Boom Mic!  Customers were able to interact flawlessly with this custom built set up for 30 days during the holiday season! Everyone LOVED the ability to record a video greeting, as well as capture a Saks Holiday photo and share Instantly with their family from afar and post to their favorite social media pages!     

The Results

  • 3,000+ Photos & Videos Captured
  • 5,000+ Social Shares
  • 3 Million + Social Impressions
  • Enhanced Customer Experience
  • Drove-in Additional Store Traffic
  • Very Happy Client